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Eyes · Elite PMU

Semi-Permanent Eyeliner

Bring That Beautiful Eye Color Out

Perfectly placed eyeliner, so you never have to waste your time doing it again.

Semi-permanent eyeliner before and after at Elite PMU
2–2.5hrs

Procedure time

1–3yrs

Typical longevity

12–18mo

Touch-up recommended

What’s the point of having gorgeous eyes if nobody sees them?

Contents The Treatment
  1. 01The Treatment
  2. 02Two Styles
  3. 03Portfolio
  4. 04Pricing
  5. 05Before
  6. 06Aftercare
  7. 07Longevity
  8. 08Comfort
  9. 09Questions
  10. 10Financing
  11. 11Watch
  12. 12Continue
The Treatment

Eyeliner, perfectly placed

What’s the point of having gorgeous eyes if nobody sees them? Semi-permanent eyeliner is best on someone who wears makeup frequently. This will give you a perfectly placed eyeliner and you will never have to waste your time doing it again.

Pigment is applied along your lash line to craft a smooth, precise line that enhances the beauty of your eyes — from a fine lash enhancement through to a defined winged line. No smudging, no uneven lines, just effortlessly defined eyes every day.

Many clients book eyeliner alongside lip blushing or brow work such as nano brows.

Two Styles

Eyeliner vs lash line

There is a very clear difference between getting eyeliner and getting lash line.

01

Lash Line

A lash line enhancement is done where pigment is placed in between your lashes giving you a very natural look.

02

Eyeliner

Eyeliner is done above your lashes where you can have a beautiful wing or cat eye look.

Pricing

How much is eyeliner vs lash line?

You have the option of getting your eyeliner done with Mahnaz (Founder of Elite) or with our master artists who have been doing eyeliner for over 5 years. Mahnaz charges more as she has people request her from around the world.

Eyeliner

Mahnaz · Founder$700Grand Master2nd session $250
Master Artists$500Five years + experience2nd session $200
Elite Artists$350Trained and certified at Elite2nd session $150

Lash Line

Mahnaz · Founder$400Grand Master2nd session $200
Master Artists$300Five years + experience2nd session $200
Elite Artists$200Trained and certified at Elite2nd session $150
Before

Before your appointment

  1. 01

    Confirm your appointment

    Double-check the date and time of your appointment and confirm with the studio to avoid any misunderstandings. Being punctual and organized helps you start your PMU journey on the right foot.

  2. 02

    Fill out consent forms

    Have all necessary consent forms filled out before your visit. This saves time during your appointment so you can focus on discussing your desired look with your artist. Please be aware that services may be filmed and used for social media marketing (an additional consent form must be signed).

  3. 03

    Avoid caffeine and alcohol

    In the days leading up to your appointment, avoid excessive caffeine and alcohol. They can thin your blood and increase bleeding during the procedure.

  4. 04

    Hydrate your skin

    Drink plenty of water in the days before your appointment. Well-hydrated skin holds pigment better and gives a more even color payoff.

  5. 05

    Avoid retinol products

    Retinol increases skin sensitivity and thins the skin, making it more prone to bleeding. Avoid retinol on the treatment area for at least one week before your appointment.

  6. 06

    Get a good night’s sleep

    Being well-rested helps you feel more comfortable during the procedure and promotes better healing afterward.

  7. 07

    Communicate clearly with your artist

    Think about the look you want beforehand and be ready to share your expectations, preferences and any concerns, so you and your artist are on the same page.

Aftercare

Healing and aftercare

The most important thing that goes into a successful microblading or permanent makeup procedure is how well you follow the aftercare. Keep the area moist with Aquaphor all day, 24/7, for at least 10 days. This allows the color to set in and keeps oxygen from changing the color while it settles.

Do not wash the procedure area for 24–48 hours. Avoid for 10 days: makeup on the procedure area, extreme sweating, swimming, tanning, hot saunas, and laser, chemical or Botox treatments.

Aquaphor is your best friend

  • Use a cotton swab to apply Aquaphor ointment throughout the day for 2–4 weeks — the area should never be dry.
  • For the first 4 hours after the procedure, pat the area with a paper towel every 30 minutes to remove excess blood or fluid.
  • Do not touch the procedure area with your fingers; they may carry bacteria and cause an infection.
  • We suggest Aquaphor because it tends not to cause inflammation. If you are allergic, Vaseline will do just fine.
  • Always use a “total sun block” sunscreen until the area has fully healed, to prevent future fading of the pigment.
  • Do not use products containing AHAs (for example glycolic or lactic acids) on the procedure area, as they fade the color.

Additional instructions for eyeliner

  • Ice your eyes every 30 minutes on the day of the procedure to prevent bruising and swelling.
  • For 2 weeks: no eyelash tinting, perming or extensions.
Longevity

What affects how long it lasts

01

Skin type

Oily skin tends to break down pigment more quickly than dry or normal skin, which can shorten the life of your permanent makeup.

02

Lifestyle

Excessive sun exposure, heavy sweating and skincare with harsh chemicals all contribute to premature fading.

03

Quality of the pigment

High-quality pigments retain their color and vibrancy for longer. We use high-quality vegan pigments that fade gradually rather than turning a different color.

Tips to extend your results

  • Always follow the aftercare instructions provided by your artist.
  • Avoid excessive sun exposure and use sunscreen to protect your PMU from fading.
  • Avoid skincare products with harsh chemicals on or near the treated area.
  • Schedule touch-up appointments as recommended to maintain color and shape.
Comfort

Is permanent eyeliner painful?

This is one of the top questions we get: does permanent makeup hurt? The short answer is no. Clients are always pleasantly surprised to find it is not nearly as painful as they imagined, because we use a medical-grade numbing cream.

Our numbing cream combines three ingredients — lidocaine, benzocaine and tetracaine — for a very strong numbing effect. Some clients feel slightly uncomfortable with the “scratching” sensation or sound, but most are surprised by how little they feel, and some even fall asleep during their appointment.

Permanent eyeliner receives more numbing time than brows to keep you comfortable.

Questions

Frequently asked questions

We change people’s lives.

Q 01

How long does it last?

Answer

Eyeliner and lash line enhancements last 1-3 years, with a touch-up recommended every 12-18 months. It truly depends on your skin type (oily or dry) as well as your lifestyle.

For example: If you are an active swimmer and have very oily skin, it will most likely last 1 year.

Q 02

What’s the healing process look like?

Answer

Your eyes will be a bit sore for a few hours after the procedure where you will just need to ice them. The color will need to heal for a few days before you see the final results. During that healing process, the color of your eyeliner will be slightly off. You then come in for a follow up appointment 4-6 weeks after the initial procedure. Read the full aftercare guide.

Financing

We accept CareCredit

How it works

CareCredit helps you pay for out-of-pocket healthcare expenses for you, your family, and even your pets! Once you are approved, you can use it again and again to help manage health, wellness and beauty costs not covered by insurance.

Apply now
Watch

See Elite in motion

Book Your Appointment

Ready for Semi-Permanent Eyeliner?

Visit Elite at 11961 Santa Monica Blvd, Los Angeles — or call our team with any questions before you book.

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